Trademark Infringement Issues For Pay-per-Click (PPC) Advertisers - Jordan 13 air max fusion

You not only need to look over organic search results, but also paid search results or PPC contextual ads derrick rose 1.5. You should look through the top 30 results of the search listings.

For organic search engine results you should look at both the questionable result and the site displayed in the result Nike Air Max NM Nomo. When looking over the possible violators site, dont just look over the visible content on the site; look over the code as well to uncover hidden text, image alt tags and keyword meta tags that may include your trademarked names.

Then document your findings. For search engine results and PPC results use a screen capture of the page displaying the mark infringement derrick rose 2.0. For mark infringements that are visible on a website, save the entire pages code as a .

txt file. What about if you are you seeing an infringement in organic search results, but when you click on the page, there is no infringement They may be using a cloaked page which includes your trademark Jordan TC Shoes. To check this out you will need to view the search engines cached page on file.

Make sure to save a copy of this code as well.You will need to document your findings properly by dating the violation as well as the site owners complete contact information. Use to get the whois information for the site. Once you have all of this documented you will need to send your findings to the appropriate search engine. You may also want to take the legal route, in which case you should keep a record of all your documentation to present to your legal counsel. The best way to gather evidence is to hire a third party to collect evidence against the infringer of your trademark or copyrighted material. Recently at Search Engine Strategies in New York City during February of 2006, Deborah Wilcox, Partner of Baker & Hostetler LLP who specializes in trademark and copyright areas of law said, Use a third party to make print outs and audit the search results. If the case goes to court you will need hard evidence for the judge.Contact the Search EnginesYou can also contact the search engines directly if you believe an advertiser is infringing on your trademark. The respective search engine contact information is below.GoogleGoogle Inc.Attn: Google AdWords, Trademark Complaints2400 Bayshore ParkwayMountain View, CA 94043Yahoo! Search MarketingFormerly: Overture Services, Inc.Attn: Business & Legal Affairs - Trademarks74 N. Pasadena Ave., 3rd FloorPasadena, California 91103Fax: 626 685-5601Microsoft CorporationAttn: MSN Search Trademark ConcernsOne Microsoft WayRedmond, WA 98052USA Trademark Infringement ResourcesInternational Trademark Association www.inta.orgAmerican Patent & Trademark Law Center www.patentpending.comInternet patent, copyright, trademark, and legal issues www.