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Tuesday, January 1, 2013

Wish, Hope, and Pray Marketing - air jordan 3




2) Marketing falls to the back of the list after client services, bookkeeping, scheduling, errands, and dusting the office Jordan Heels.3) Networking in the community and on the Internet is catch-as-catch-can and is handed off to the least busiest person.

4) You have no idea how many new customers you have gained in the last 30, 60, or 90 days Lebron 10 shoes.5) You have no idea how many customers you haven't heard from in the last 30, 60, or 90 days.

6) You don't really like to market, think it is hard to do, and believe that great customer service alone will do the trick Nike Mercurial Shoes.7) Your marketing system consists of trying to upsell existing clients when they are in (think about the hair salon syndrome.

...you can't get out of there without running the gauntlet of hair product, make-up, and spa service suggestions every single time you go in) lebron 8 shoes .If even one of these hits home, you are in the wish, hope, and pray mode and you need to get out of it, fast! Consider your business as a three legged stool, the three legs being marketing, customer service, and expertise.

Each of the three legs is completely dependent on the other two, as the stool won't work without them all.* Your expertise is what you do, your magic, your passionate purpose.* Your customer service is all the things you develop and carry out to ensure your customers get 5-star treatment, including how you take care of displeasure and disappointment when it occurs. * Your marketing is a planned, ongoing, automated system that feeds you a constant flow of potential new customers.Because many entrepreneurs consider marketing to be hard this leg of the stool is usually the shortest leg, and it leads to a wobbly stool (and a wobbly business future, too). Keep in mind that you can be the best expert in the country at what you do, but if no one knows about you, your expertise doesn't matter. Financial success comes with mastering not only your field of expertise, but also your marketing and customer service systems. The three together are unbeatable and solid. If one is missing, however, you are on unstable and dangerous ground.

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